Website Redesign Stakeholder Register
This is a practical guide to building a stakeholder register for a website redesign project — a record of stakeholders, their influence and how to engage them, adapted to the realities of redesigning an existing website.
What a Stakeholder Register is
A stakeholder register is a record of stakeholders, their influence and how to engage them. For the full concept and how it works in general, see Stakeholder Register. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built stakeholder register gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Stakeholder name and role
- Power and interest
- Attitude
- Engagement approach
Website Redesign-specific considerations
Tailor the stakeholder register to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the stakeholder register would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.