Website Redesign Project Roadmap
This is a practical guide to building a project roadmap for a website redesign project — a strategic, outcome-oriented view of direction over time, adapted to the realities of redesigning an existing website.
What a Project Roadmap is
A project roadmap is a strategic, outcome-oriented view of direction over time. For the full concept and how it works in general, see Project Roadmap. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built project roadmap gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Themes / workstreams
- Milestones by quarter
- Dependencies
- Outcomes
Website Redesign-specific considerations
Tailor the project roadmap to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the project roadmap would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.