Website Redesign RACI Matrix
This is a practical guide to building a raci matrix for a website redesign project — a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed, adapted to the realities of redesigning an existing website.
What a RACI Matrix is
A raci matrix is a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed. For the full concept and how it works in general, see RACI Matrix. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built raci matrix gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Activities as rows
- Roles as columns
- One Accountable per row
- Responsible / Consulted / Informed
Website Redesign-specific considerations
Tailor the raci matrix to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the raci matrix would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.