Website Redesign Project Proposal
This is a practical guide to building a project proposal for a website redesign project — the document that pitches the project to decision-makers before it is approved, adapted to the realities of redesigning an existing website.
What a Project Proposal is
A project proposal is the document that pitches the project to decision-makers before it is approved. For the full concept and how it works in general, see Project Proposal. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built project proposal gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Problem or opportunity
- Proposed solution
- Scope and approach
- Cost and timeline
- Expected benefits
Website Redesign-specific considerations
Tailor the project proposal to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the project proposal would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.