Website Redesign Communication Plan
This is a practical guide to building a communication plan for a website redesign project — who gets what information, when, how and from whom, adapted to the realities of redesigning an existing website.
What a Communication Plan is
A communication plan is who gets what information, when, how and from whom. For the full concept and how it works in general, see Communication Plan. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built communication plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Audiences
- Messages / information needs
- Frequency and channel
- Owner
Website Redesign-specific considerations
Tailor the communication plan to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the communication plan would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.