Website Redesign Benefits Realisation Plan
This is a practical guide to building a benefits realisation plan for a website redesign project — how the project’s benefits will be measured and actually realised, adapted to the realities of redesigning an existing website.
What a Benefits Realisation Plan is
A benefits realisation plan is how the project’s benefits will be measured and actually realised. For the full concept and how it works in general, see Benefits Realization. On a website redesign project it plays the same role, tuned to this kind of work.
Why it matters for a Website Redesign project
Website Redesign projects live or die on redesigning an existing website. A well-built benefits realisation plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website redesign projects drift into avoidable delay and cost.
What to include
- Target benefits
- Metrics / KPIs
- Baseline values
- Owner
- Realisation timeline
Website Redesign-specific considerations
Tailor the benefits realisation plan to the risks that most often derail website redesign projects:
- Scope creep
- Content migration
- SEO preservation
Example
On a real website redesign project, the benefits realisation plan would be shaped by redesigning an existing website. In particular, it should explicitly account for the project’s biggest risks — scope creep, content migration, SEO preservation — rather than treating them as afterthoughts.