Content Marketing Programme Procurement Plan
This is a practical guide to building a procurement plan for a content marketing programme project — what will be bought, how and from whom, adapted to the realities of building an ongoing content marketing engine.
What a Procurement Plan is
A procurement plan is what will be bought, how and from whom. For the full concept and how it works in general, see Procurement Management. On a content marketing programme project it plays the same role, tuned to this kind of work.
Why it matters for a Content Marketing Programme project
Content Marketing Programme projects live or die on building an ongoing content marketing engine. A well-built procurement plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how content marketing programme projects drift into avoidable delay and cost.
What to include
- What to procure
- Contract types
- Selection criteria
- Timeline and SLAs
Content Marketing Programme-specific considerations
Tailor the procurement plan to the risks that most often derail content marketing programme projects:
- Content production capacity
- Consistency
- Measuring impact
Example
On a real content marketing programme project, the procurement plan would be shaped by building an ongoing content marketing engine. In particular, it should explicitly account for the project’s biggest risks — content production capacity, consistency, measuring impact — rather than treating them as afterthoughts.