Content Marketing Programme Project Charter
This is a practical guide to building a project charter for a content marketing programme project — the short authorising document that names the sponsor, states the objective and gives the manager authority to run the project, adapted to the realities of building an ongoing content marketing engine.
What a Project Charter is
A project charter is the short authorising document that names the sponsor, states the objective and gives the manager authority to run the project. For the full concept and how it works in general, see Project Charter. On a content marketing programme project it plays the same role, tuned to this kind of work.
Why it matters for a Content Marketing Programme project
Content Marketing Programme projects live or die on building an ongoing content marketing engine. A well-built project charter gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how content marketing programme projects drift into avoidable delay and cost.
What to include
- Purpose and business justification
- Objectives and success criteria
- High-level scope (in and out)
- Budget and timeline summary
- Key stakeholders and sponsor sign-off
Content Marketing Programme-specific considerations
Tailor the project charter to the risks that most often derail content marketing programme projects:
- Content production capacity
- Consistency
- Measuring impact
Example
On a real content marketing programme project, the project charter would be shaped by building an ongoing content marketing engine. In particular, it should explicitly account for the project’s biggest risks — content production capacity, consistency, measuring impact — rather than treating them as afterthoughts.