Content Marketing Programme Issue Log
This is a practical guide to building a issue log for a content marketing programme project — a register of problems that have occurred and need resolving, adapted to the realities of building an ongoing content marketing engine.
What a Issue Log is
A issue log is a register of problems that have occurred and need resolving. For the full concept and how it works in general, see Issue Log. On a content marketing programme project it plays the same role, tuned to this kind of work.
Why it matters for a Content Marketing Programme project
Content Marketing Programme projects live or die on building an ongoing content marketing engine. A well-built issue log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how content marketing programme projects drift into avoidable delay and cost.
What to include
- Issue description
- Priority and severity
- Owner
- Resolution and status
Content Marketing Programme-specific considerations
Tailor the issue log to the risks that most often derail content marketing programme projects:
- Content production capacity
- Consistency
- Measuring impact
Example
On a real content marketing programme project, the issue log would be shaped by building an ongoing content marketing engine. In particular, it should explicitly account for the project’s biggest risks — content production capacity, consistency, measuring impact — rather than treating them as afterthoughts.