Content Marketing Programme Decision Log
This is a practical guide to building a decision log for a content marketing programme project — a record of the key decisions made, by whom and why, adapted to the realities of building an ongoing content marketing engine.
What a Decision Log is
A decision log is a record of the key decisions made, by whom and why. For the full concept and how it works in general, see Decision Log. On a content marketing programme project it plays the same role, tuned to this kind of work.
Why it matters for a Content Marketing Programme project
Content Marketing Programme projects live or die on building an ongoing content marketing engine. A well-built decision log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how content marketing programme projects drift into avoidable delay and cost.
What to include
- Decision
- Date and owner
- Rationale
- Alternatives considered
- Impact
Content Marketing Programme-specific considerations
Tailor the decision log to the risks that most often derail content marketing programme projects:
- Content production capacity
- Consistency
- Measuring impact
Example
On a real content marketing programme project, the decision log would be shaped by building an ongoing content marketing engine. In particular, it should explicitly account for the project’s biggest risks — content production capacity, consistency, measuring impact — rather than treating them as afterthoughts.