Website Development Stakeholder Register
This is a practical guide to building a stakeholder register for a website development project — a record of stakeholders, their influence and how to engage them, adapted to the realities of designing and building a new website.
What a Stakeholder Register is
A stakeholder register is a record of stakeholders, their influence and how to engage them. For the full concept and how it works in general, see Stakeholder Register. On a website development project it plays the same role, tuned to this kind of work.
Why it matters for a Website Development project
Website Development projects live or die on designing and building a new website. A well-built stakeholder register gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website development projects drift into avoidable delay and cost.
What to include
- Stakeholder name and role
- Power and interest
- Attitude
- Engagement approach
Website Development-specific considerations
Tailor the stakeholder register to the risks that most often derail website development projects:
- Scope creep from stakeholder requests
- Content readiness delays
- Browser/device compatibility
Example
On a real website development project, the stakeholder register would be shaped by designing and building a new website. In particular, it should explicitly account for the project’s biggest risks — scope creep from stakeholder requests, content readiness delays, browser/device compatibility — rather than treating them as afterthoughts.