Website Development Project Roadmap
This is a practical guide to building a project roadmap for a website development project — a strategic, outcome-oriented view of direction over time, adapted to the realities of designing and building a new website.
What a Project Roadmap is
A project roadmap is a strategic, outcome-oriented view of direction over time. For the full concept and how it works in general, see Project Roadmap. On a website development project it plays the same role, tuned to this kind of work.
Why it matters for a Website Development project
Website Development projects live or die on designing and building a new website. A well-built project roadmap gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website development projects drift into avoidable delay and cost.
What to include
- Themes / workstreams
- Milestones by quarter
- Dependencies
- Outcomes
Website Development-specific considerations
Tailor the project roadmap to the risks that most often derail website development projects:
- Scope creep from stakeholder requests
- Content readiness delays
- Browser/device compatibility
Example
On a real website development project, the project roadmap would be shaped by designing and building a new website. In particular, it should explicitly account for the project’s biggest risks — scope creep from stakeholder requests, content readiness delays, browser/device compatibility — rather than treating them as afterthoughts.