Website Development Benefits Realisation Plan
This is a practical guide to building a benefits realisation plan for a website development project — how the project’s benefits will be measured and actually realised, adapted to the realities of designing and building a new website.
What a Benefits Realisation Plan is
A benefits realisation plan is how the project’s benefits will be measured and actually realised. For the full concept and how it works in general, see Benefits Realization. On a website development project it plays the same role, tuned to this kind of work.
Why it matters for a Website Development project
Website Development projects live or die on designing and building a new website. A well-built benefits realisation plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how website development projects drift into avoidable delay and cost.
What to include
- Target benefits
- Metrics / KPIs
- Baseline values
- Owner
- Realisation timeline
Website Development-specific considerations
Tailor the benefits realisation plan to the risks that most often derail website development projects:
- Scope creep from stakeholder requests
- Content readiness delays
- Browser/device compatibility
Example
On a real website development project, the benefits realisation plan would be shaped by designing and building a new website. In particular, it should explicitly account for the project’s biggest risks — scope creep from stakeholder requests, content readiness delays, browser/device compatibility — rather than treating them as afterthoughts.