Video Production RACI Matrix
This is a practical guide to building a raci matrix for a video production project — a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed, adapted to the realities of producing a video or film.
What a RACI Matrix is
A raci matrix is a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed. For the full concept and how it works in general, see RACI Matrix. On a video production project it plays the same role, tuned to this kind of work.
Why it matters for a Video Production project
Video Production projects live or die on producing a video or film. A well-built raci matrix gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how video production projects drift into avoidable delay and cost.
What to include
- Activities as rows
- Roles as columns
- One Accountable per row
- Responsible / Consulted / Informed
Video Production-specific considerations
Tailor the raci matrix to the risks that most often derail video production projects:
- Creative revisions
- Shoot logistics
- Post-production timelines
Example
On a real video production project, the raci matrix would be shaped by producing a video or film. In particular, it should explicitly account for the project’s biggest risks — creative revisions, shoot logistics, post-production timelines — rather than treating them as afterthoughts.