Video Production Business Case
This is a practical guide to building a business case for a video production project — the justification that weighs the costs, benefits and risks of doing the project, adapted to the realities of producing a video or film.
What a Business Case is
A business case is the justification that weighs the costs, benefits and risks of doing the project. For the full concept and how it works in general, see Business Case. On a video production project it plays the same role, tuned to this kind of work.
Why it matters for a Video Production project
Video Production projects live or die on producing a video or film. A well-built business case gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how video production projects drift into avoidable delay and cost.
What to include
- Problem or opportunity
- Options considered
- Costs and benefits
- Financial appraisal (ROI/NPV/IRR)
- Recommendation
Video Production-specific considerations
Tailor the business case to the risks that most often derail video production projects:
- Creative revisions
- Shoot logistics
- Post-production timelines
Example
On a real video production project, the business case would be shaped by producing a video or film. In particular, it should explicitly account for the project’s biggest risks — creative revisions, shoot logistics, post-production timelines — rather than treating them as afterthoughts.