Video Production Communication Plan
This is a practical guide to building a communication plan for a video production project — who gets what information, when, how and from whom, adapted to the realities of producing a video or film.
What a Communication Plan is
A communication plan is who gets what information, when, how and from whom. For the full concept and how it works in general, see Communication Plan. On a video production project it plays the same role, tuned to this kind of work.
Why it matters for a Video Production project
Video Production projects live or die on producing a video or film. A well-built communication plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how video production projects drift into avoidable delay and cost.
What to include
- Audiences
- Messages / information needs
- Frequency and channel
- Owner
Video Production-specific considerations
Tailor the communication plan to the risks that most often derail video production projects:
- Creative revisions
- Shoot logistics
- Post-production timelines
Example
On a real video production project, the communication plan would be shaped by producing a video or film. In particular, it should explicitly account for the project’s biggest risks — creative revisions, shoot logistics, post-production timelines — rather than treating them as afterthoughts.