Video Production Benefits Realisation Plan
This is a practical guide to building a benefits realisation plan for a video production project — how the project’s benefits will be measured and actually realised, adapted to the realities of producing a video or film.
What a Benefits Realisation Plan is
A benefits realisation plan is how the project’s benefits will be measured and actually realised. For the full concept and how it works in general, see Benefits Realization. On a video production project it plays the same role, tuned to this kind of work.
Why it matters for a Video Production project
Video Production projects live or die on producing a video or film. A well-built benefits realisation plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how video production projects drift into avoidable delay and cost.
What to include
- Target benefits
- Metrics / KPIs
- Baseline values
- Owner
- Realisation timeline
Video Production-specific considerations
Tailor the benefits realisation plan to the risks that most often derail video production projects:
- Creative revisions
- Shoot logistics
- Post-production timelines
Example
On a real video production project, the benefits realisation plan would be shaped by producing a video or film. In particular, it should explicitly account for the project’s biggest risks — creative revisions, shoot logistics, post-production timelines — rather than treating them as afterthoughts.