Advertising Campaign RAID Log
This is a practical guide to building a raid log for an advertising campaign project — a consolidated log of Risks, Assumptions, Issues and Dependencies, adapted to the realities of delivering an advertising campaign.
What a RAID Log is
A raid log is a consolidated log of Risks, Assumptions, Issues and Dependencies. For the full concept and how it works in general, see RAID Log. On an advertising campaign project it plays the same role, tuned to this kind of work.
Why it matters for an Advertising Campaign project
Advertising Campaign projects live or die on delivering an advertising campaign. A well-built raid log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how advertising campaign projects drift into avoidable delay and cost.
What to include
- Risks
- Assumptions
- Issues
- Dependencies
- Owners and status
Advertising Campaign-specific considerations
Tailor the raid log to the risks that most often derail advertising campaign projects:
- Creative approvals
- Media buying and timing
- Performance tracking
Example
On a real advertising campaign project, the raid log would be shaped by delivering an advertising campaign. In particular, it should explicitly account for the project’s biggest risks — creative approvals, media buying and timing, performance tracking — rather than treating them as afterthoughts.