Advertising Campaign Issue Log
This is a practical guide to building a issue log for an advertising campaign project — a register of problems that have occurred and need resolving, adapted to the realities of delivering an advertising campaign.
What a Issue Log is
A issue log is a register of problems that have occurred and need resolving. For the full concept and how it works in general, see Issue Log. On an advertising campaign project it plays the same role, tuned to this kind of work.
Why it matters for an Advertising Campaign project
Advertising Campaign projects live or die on delivering an advertising campaign. A well-built issue log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how advertising campaign projects drift into avoidable delay and cost.
What to include
- Issue description
- Priority and severity
- Owner
- Resolution and status
Advertising Campaign-specific considerations
Tailor the issue log to the risks that most often derail advertising campaign projects:
- Creative approvals
- Media buying and timing
- Performance tracking
Example
On a real advertising campaign project, the issue log would be shaped by delivering an advertising campaign. In particular, it should explicitly account for the project’s biggest risks — creative approvals, media buying and timing, performance tracking — rather than treating them as afterthoughts.