Trade Show RACI Matrix
This is a practical guide to building a raci matrix for a trade show project — a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed, adapted to the realities of planning a trade-show presence.
What a RACI Matrix is
A raci matrix is a grid mapping tasks to who is Responsible, Accountable, Consulted and Informed. For the full concept and how it works in general, see RACI Matrix. On a trade show project it plays the same role, tuned to this kind of work.
Why it matters for a Trade Show project
Trade Show projects live or die on planning a trade-show presence. A well-built raci matrix gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how trade show projects drift into avoidable delay and cost.
What to include
- Activities as rows
- Roles as columns
- One Accountable per row
- Responsible / Consulted / Informed
Trade Show-specific considerations
Tailor the raci matrix to the risks that most often derail trade show projects:
- Booth and logistics deadlines
- Lead capture
- ROI measurement
Example
On a real trade show project, the raci matrix would be shaped by planning a trade-show presence. In particular, it should explicitly account for the project’s biggest risks — booth and logistics deadlines, lead capture, ROI measurement — rather than treating them as afterthoughts.