SaaS Product Launch Communication Plan
This is a practical guide to building a communication plan for a saas product launch project — who gets what information, when, how and from whom, adapted to the realities of taking a software-as-a-service product to market.
What a Communication Plan is
A communication plan is who gets what information, when, how and from whom. For the full concept and how it works in general, see Communication Plan. On a saas product launch project it plays the same role, tuned to this kind of work.
Why it matters for a SaaS Product Launch project
SaaS Product Launch projects live or die on taking a software-as-a-service product to market. A well-built communication plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how saas product launch projects drift into avoidable delay and cost.
What to include
- Audiences
- Messages / information needs
- Frequency and channel
- Owner
SaaS Product Launch-specific considerations
Tailor the communication plan to the risks that most often derail saas product launch projects:
- Uncertain product-market fit
- Onboarding and churn
- Scaling infrastructure
Example
On a real saas product launch project, the communication plan would be shaped by taking a software-as-a-service product to market. In particular, it should explicitly account for the project’s biggest risks — uncertain product-market fit, onboarding and churn, scaling infrastructure — rather than treating them as afterthoughts.