Rebranding Change Log
This is a practical guide to building a change log for a rebranding project — a record of change requests and their decisions, adapted to the realities of refreshing or replacing the corporate brand.
What a Change Log is
A change log is a record of change requests and their decisions. For the full concept and how it works in general, see Change Log. On a rebranding project it plays the same role, tuned to this kind of work.
Why it matters for a Rebranding project
Rebranding projects live or die on refreshing or replacing the corporate brand. A well-built change log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how rebranding projects drift into avoidable delay and cost.
What to include
- Change ID and description
- Impact assessment
- Decision and date
- Updated baselines
Rebranding-specific considerations
Tailor the change log to the risks that most often derail rebranding projects:
- Stakeholder alignment
- Rollout across touchpoints
- Customer perception
Example
On a real rebranding project, the change log would be shaped by refreshing or replacing the corporate brand. In particular, it should explicitly account for the project’s biggest risks — stakeholder alignment, rollout across touchpoints, customer perception — rather than treating them as afterthoughts.