Mobile App Development Benefits Realisation Plan
This is a practical guide to building a benefits realisation plan for a mobile app development project — how the project’s benefits will be measured and actually realised, adapted to the realities of building a native or cross-platform mobile app.
What a Benefits Realisation Plan is
A benefits realisation plan is how the project’s benefits will be measured and actually realised. For the full concept and how it works in general, see Benefits Realization. On a mobile app development project it plays the same role, tuned to this kind of work.
Why it matters for a Mobile App Development project
Mobile App Development projects live or die on building a native or cross-platform mobile app. A well-built benefits realisation plan gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how mobile app development projects drift into avoidable delay and cost.
What to include
- Target benefits
- Metrics / KPIs
- Baseline values
- Owner
- Realisation timeline
Mobile App Development-specific considerations
Tailor the benefits realisation plan to the risks that most often derail mobile app development projects:
- App-store approval delays
- Device fragmentation
- Evolving feature scope
Example
On a real mobile app development project, the benefits realisation plan would be shaped by building a native or cross-platform mobile app. In particular, it should explicitly account for the project’s biggest risks — app-store approval delays, device fragmentation, evolving feature scope — rather than treating them as afterthoughts.