Marketing Campaign Issue Log
This is a practical guide to building a issue log for a marketing campaign project — a register of problems that have occurred and need resolving, adapted to the realities of planning and running a marketing campaign to deadline.
What a Issue Log is
A issue log is a register of problems that have occurred and need resolving. For the full concept and how it works in general, see Issue Log. On a marketing campaign project it plays the same role, tuned to this kind of work.
Why it matters for a Marketing Campaign project
Marketing Campaign projects live or die on planning and running a marketing campaign to deadline. A well-built issue log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how marketing campaign projects drift into avoidable delay and cost.
What to include
- Issue description
- Priority and severity
- Owner
- Resolution and status
Marketing Campaign-specific considerations
Tailor the issue log to the risks that most often derail marketing campaign projects:
- Shifting creative direction
- Fixed launch dates
- Cross-agency coordination
Example
On a real marketing campaign project, the issue log would be shaped by planning and running a marketing campaign to deadline. In particular, it should explicitly account for the project’s biggest risks — shifting creative direction, fixed launch dates, cross-agency coordination — rather than treating them as afterthoughts.