Marketing Campaign Change Log
This is a practical guide to building a change log for a marketing campaign project — a record of change requests and their decisions, adapted to the realities of planning and running a marketing campaign to deadline.
What a Change Log is
A change log is a record of change requests and their decisions. For the full concept and how it works in general, see Change Log. On a marketing campaign project it plays the same role, tuned to this kind of work.
Why it matters for a Marketing Campaign project
Marketing Campaign projects live or die on planning and running a marketing campaign to deadline. A well-built change log gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how marketing campaign projects drift into avoidable delay and cost.
What to include
- Change ID and description
- Impact assessment
- Decision and date
- Updated baselines
Marketing Campaign-specific considerations
Tailor the change log to the risks that most often derail marketing campaign projects:
- Shifting creative direction
- Fixed launch dates
- Cross-agency coordination
Example
On a real marketing campaign project, the change log would be shaped by planning and running a marketing campaign to deadline. In particular, it should explicitly account for the project’s biggest risks — shifting creative direction, fixed launch dates, cross-agency coordination — rather than treating them as afterthoughts.