Intranet Rollout Business Case
This is a practical guide to building a business case for an intranet rollout project — the justification that weighs the costs, benefits and risks of doing the project, adapted to the realities of launching a company intranet or digital workplace.
What a Business Case is
A business case is the justification that weighs the costs, benefits and risks of doing the project. For the full concept and how it works in general, see Business Case. On an intranet rollout project it plays the same role, tuned to this kind of work.
Why it matters for an Intranet Rollout project
Intranet Rollout projects live or die on launching a company intranet or digital workplace. A well-built business case gives the team a shared, explicit reference for exactly that — reducing ambiguity, aligning stakeholders, and making problems visible early enough to act. Skipping it, or doing it generically, is how intranet rollout projects drift into avoidable delay and cost.
What to include
- Problem or opportunity
- Options considered
- Costs and benefits
- Financial appraisal (ROI/NPV/IRR)
- Recommendation
Intranet Rollout-specific considerations
Tailor the business case to the risks that most often derail intranet rollout projects:
- Content ownership
- Adoption
- Search and information architecture
Example
On a real intranet rollout project, the business case would be shaped by launching a company intranet or digital workplace. In particular, it should explicitly account for the project’s biggest risks — content ownership, adoption, search and information architecture — rather than treating them as afterthoughts.