How to Do a SWOT Analysis

A practical, step-by-step guide to do a swot analysis. SWOT Analysis is the concept behind it — here is how to do it in practice.

For the full concept, see SWOT Analysis.

Steps

1. Define the objective or subject of the analysis precisely.
2. Brainstorm internal Strengths and Weaknesses honestly and specifically.
3. Brainstorm external Opportunities and Threats in the environment.
4. Prioritise the most significant factors in each quadrant.
5. Turn insights into action: use strengths to seize opportunities and counter threats; address key weaknesses.