How to Write a Business Case

A practical, step-by-step guide to write a business case. Business Case is the concept behind it — here is how to do it in practice.

For the full concept, see Business Case.

Steps

1. Define the problem or opportunity and the strategic driver behind it.
2. Identify and evaluate options, always including the "do nothing" baseline.
3. Quantify costs (one-off and ongoing) and benefits (financial and non-financial).
4. Run the financial analysis: ROI, NPV, IRR and payback period.
5. Assess risks, state the recommendation, and define how benefits will be measured.