PWPM Wiki

Sales Projects

Sales Projects focus on improving sales capability, processes and enablement.

What makes these projects distinctive

Sales Projects carry their own signature challenges. The ones that most often decide success or failure are low sales-team adoption, data quality in crm, competing priorities in the field β€” so the plan should be built around managing exactly these.

Typical phases

  1. Initiation β€” business case and charter
  2. Planning β€” scope, schedule, budget, risks
  3. Execution β€” building the deliverables
  4. Monitoring & control β€” tracking against baseline
  5. Closure β€” acceptance, handover, lessons learned

Sample WBS outline

  • Initiation & business case
  • Planning (scope, schedule, budget)
  • Process/enablement design
  • CRM/tooling changes
  • Content & training
  • Rollout
  • Adoption tracking
  • Testing / quality assurance
  • Deployment / handover
  • Closure & lessons learned

Key deliverables

  • Process/enablement design
  • CRM/tooling changes
  • Content & training
  • Rollout
  • Adoption tracking

Top risks to plan for

  • Low sales-team adoption
  • Data quality in CRM
  • Competing priorities in the field

Key roles

Project ManagerSales Ops LeadEnablement LeadCRM Admin

Typical duration

2–6 months, depending on scale and complexity.

Plan a project like this

Use the templates, calculators and how-to guides to build the plan.

Templates Guides Calculators