PWPM Wiki

Product Development Projects

Product Development Projects focus on taking a new product from concept to market.

What makes these projects distinctive

Product Development Projects carry their own signature challenges. The ones that most often decide success or failure are uncertain market fit, scope and feature creep, time-to-market pressure β€” so the plan should be built around managing exactly these.

Typical phases

  1. Initiation β€” business case and charter
  2. Planning β€” scope, schedule, budget, risks
  3. Execution β€” building the deliverables
  4. Monitoring & control β€” tracking against baseline
  5. Closure β€” acceptance, handover, lessons learned

Sample WBS outline

  • Initiation & business case
  • Planning (scope, schedule, budget)
  • Concept & business case
  • Design & prototype
  • Development
  • Testing
  • Launch
  • Testing / quality assurance
  • Deployment / handover
  • Closure & lessons learned

Key deliverables

  • Concept & business case
  • Design & prototype
  • Development
  • Testing
  • Launch

Top risks to plan for

  • Uncertain market fit
  • Scope and feature creep
  • Time-to-market pressure

Key roles

Product ManagerProject ManagerDesign LeadEngineering Lead

Typical duration

6 months–2 years, depending on scale and complexity.

Plan a project like this

Use the templates, calculators and how-to guides to build the plan.

Templates Guides Calculators