Marketing Projects

Marketing Projects focus on planning and executing campaigns and marketing initiatives to deadline.

What makes these projects distinctive

Marketing Projects carry their own signature challenges. The ones that most often decide success or failure are shifting creative direction, tight, fixed launch dates, cross-agency coordination — so the plan should be built around managing exactly these.

Typical phases

1. Initiation — business case and charter
2. Planning — scope, schedule, budget, risks
3. Execution — building the deliverables
4. Monitoring & control — tracking against baseline
5. Closure — acceptance, handover, lessons learned

Sample WBS outline

• Initiation & business case
• Planning (scope, schedule, budget)
• Campaign brief & strategy
• Creative assets
• Channel setup
• Launch
• Performance report
• Testing / quality assurance
• Deployment / handover
• Closure & lessons learned

Key deliverables

• Campaign brief & strategy
• Creative assets
• Channel setup
• Launch
• Performance report

Top risks to plan for

• Shifting creative direction
• Tight, fixed launch dates
• Cross-agency coordination

Key roles

Typical duration

4–12 weeks, depending on scale and complexity.